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>The expert pointed out that Russia makes extensive use of such mechanisms, including in content aimed at children. A case in point is the song "Sigma Boy," performed by Russian girls. Released in 2024, the single gained significant popularity-including outside Russia-thanks to social media platforms. "On the surface, it tells the story of an upright and trustworthy boy. However, a closer analysis of the lyrics reveals embedded Kremlin propaganda elements that portray the Russian side not as an aggressor, but as a force for stability and order. A similar mechanism can be observed in the cartoon *Masha and the Bear*," the expert explained to PAP.