Pepsi has unveiled its Super Bowl LX campaign, “The Choice,” featuring a polar bear who chooses Pepsi Zero Sugar over Coke Zero Sugar in a blind taste test.
The Pepsi Challenge campaign was launched in 1975 and is making a comeback for taste testers of the zero-sugar products. In a news release by PepsiCo Beverages North America, they describe that the commercial “isn’t just Pepsi, ‘poking the bear’ – it’s a defining moment that brings the brand’s proven taste superiority to center stage.”
“For decades, Pepsi has embraced being the challenger cola brand, yet we keep proving we’re #1 where it matters most: taste,” said Gustavo Reyna, Vice President of Marketing, Pepsi. “Cola drinkers care about taste, but when they choose anything other than Pepsi, they leave taste on the table. With Taika adding his unmistakable touch to the spot, we’re on a mission – alongside our newest and furriest fan – to showcase the universal human truth that Pepsi tastes better.”
Source:https://www.yahoo.com/entertainment/movies/articles/pepsi-vs-coke-polar-bear-110000858.html&ved=2ahUKEwj534u9scKSAxW5nokEHeFJJiIQ0PADKAB6BAgVEAE&usg=AOvVaw2U5PXbPcbLCQVBi2QF79e3