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I think he just has the type of unexplainable charisma I guess we men can't understand.
It's like the Bam Margera, Russel Brand, Johnny Depp, Ian Watkins effect. We all know or knew that guy who looks like he never works out, has a few ugly tattoos, ugly face but when he's smoking outside work or the club women just love him. They seem to make women 'feel' a certain way. They're emotional, feminine but are rebellious badboys. It just seems to activate women's neurons in a way that the tall, handsome gigachad just can't do in the same way.
It's like when a guy would have sex with the gorgeous model in a heartbeat, but there's just something about that uglier nerdy slightly autistic girl he just can't put his finger on. Maybe it's the female equivalent. That's my theory anyway.